Most Searched Mascots In Michigan

Most Searched Mascots In Michigan
Fact Checked by Jim Tomlin

American sports culture includes costumed folks who help inspire cheers and drive engagement on game days. In Michigan, that includes longstanding college mascots such as Michigan State’s Sparty and professional sports counterparts including Al the Octopus with the Detroit Red Wings.

When people attend games or watch them on TV, sometimes they want to know more about team mascots. With National Mascot Day coming on June 17, we wondered which mascots Michiganders are looking up. So paused reviewing Michigan sportsbook apps for a bit and used Google Trends to seek search volume for the term “mascot” over a 12-month span (June 2023 to June 2024) to find the most searched mascots in Michigan.

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Most Searched Mascots In Michigan



Search Interest vs. Other Topics

Roary (Lions)

Detroit Lions


Sparty (Spartan Warrior)

Michigan State Spartans


Big Al (Elephant)

Alabama Crimson Tide


Al the Octopus

Detroit Red Wings


Paws (Tiger)

Detroit Tigers


Which MI Mascots Are Most Popular?

When it comes to search interest on the web over a year-long period, Detroit Lions mascot Roary the Lion is Michigan’s most popular. What’s also quite popular – and a long time in coming – is the thought of realistic Detroit Lions Super Bowl odds, which you can track with us all season.

Roary has been roaming sidelines and representing the Lions for 14 years, drawing a search interest score of 15. That beat out MSU’s Sparty, which had a search interest score of 12 based on our measurements.

A non-local option finished third on our list, the University of Alabama’s Big Al the elephant (search interest score of seven). Interest in Alabama might have peaked statewide in January, when the Michigan Wolverines defeated the Crimson Tide in the College Football Playoff semifinals. This year’s expanded, 12-team CFP will no doubt draw huge Michigan sports betting interest.

Two mascots representing local pro teams round out our top five. Al the Octopus and Paws of the Detroit Tigers tied at No. 4 with a search interest score of five points each.

While none of the five drew huge amounts of search interest online, there’s no denying that Michigan residents love their local mascots. Three of the state’s major sports franchises found their way onto the statewide top five in 2024 (sorry, Pistons, your Hooper mascot didn’t make the cut).

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USA Today photo by Kirby Lee



Christopher Boan is a staff writer for He has covered sports and sports betting for more than seven years and has worked for publications such as, the Tucson Weekly and the Green Valley News.

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