Light and World Starting U.S. Partnership with British Company in Michigan

Light and World Starting U.S. Partnership with British Company in Michigan
Fact Checked by Pat McLoone

Even with all eyes on Super Bowl week in Las Vegas, one Nevada-based company has big news to announce.

Las Vegas-based Light & Wonder announced an exclusive aggregation arrangement to debut United Kingdom-based 1X2 Network's innovative content in the United States, starting in Michigan, their first entry in the U.S. market. Look for the impact on Michigan online casinos.

Both companies already have had a successful European collaboration.

“As we launch our games in the U.S., we’re excited to have Light & Wonder as our exclusive aggregation partner, extending our fruitful relationship and leveraging their powerful platform for widespread distribution. We are starting in Michigan, but work is already well underway in other states,” said Kevin Reid, CEO at 1X2 Network, in a news release.

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Network Has Wide Product Variety

1X2 Network’s wide range of content features online slots, virtual sports, crash games and instant win titles, from its four internal studios: 1X2gaming, Iron Dog Studio, Prospect Gaming and Ad Lunam. All will launch in the U.S in the near future.

“1X2 Network has a history spanning 20 years of producing slick, innovative content that is very popular with players. It’s great to now be in a position to start putting its games in front of players in the U.S., who I am sure will be every bit as receptive as players have been in the European markets,” said Steve Mayes, Digital Partnerships Director at Light & Wonder.

Stay close to BetMichigan.com for developments in casino and sports betting as well as for Michigan casino bonuses.

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Author

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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