Sweden-based Play’n GO announced Thursday a partnership with Rush Street Interactive (RSI) to launch its Michigan slots online games on the BetRivers platform in the Great Lakes State as well as New Jersey.
The games went live on Wednesday and feature titles such as KISS: Reels of Rock, Fire Joker, and Rise of Merlin.
“We have always firmly believed that our games would appeal greatly to the U.S. market and this partnership with Rush Street Interactive, one of the most experienced and trusted online operators in North America, is a great opportunity to introduce our games to that audience,” Magnus Olsson, Chief Commercial Officer of Play’n GO, said in a news release.
Responsible Gaming A Key Element
Olsson also touted the responsible gaming aspect of Michigan online gambling and other legal, regulated iGaming markets in the United States.
“Player safety comes first in everything we do at Play’n GO, and RSI’s commitment to a safe and regulated iGaming industry makes them a brilliant partner for us,” he said. “We’re excited to get started and further enhance the entertainment experience for BetRivers online players.”
The rollout will extend to more states where RSI operates in the coming months. A further expansion of Play’n GO’s catalogue of games, which will integrate directly onto RSI’s platform, is also on tap.
Rush Street Interactive offers a variety of products including games at the BetRivers online casino MI.
“At BetRivers, we offer our players an immersive and entertaining gaming experience, so this partnership with Play’n GO makes perfect sense for us to expand our offering to include Play’n GO’s portfolio of popular titles,” Rush Street Interactive CEO Richard Schwartz said. “Play’n GO has an impressive game catalogue and we are thrilled to bring their innovative and top quality games to our BetRivers players. We look forward to many years of success together.”
Busy Time For RSI
RSI’s partnership was the second one announced on Thursday. The company also has been selected by the Delaware State Lottery as its vendor for the state’s online gaming business.
RSI’s brands are BetRivers, PlaySugarHouse and RushBet and the company currently offers real-money mobile and online operations in 15 states: Pennsylvania, Illinois, New Jersey, New York, Ohio, Delaware, Michigan, Indiana, Virginia, Colorado, Maryland, Iowa, West Virginia, Arizona and Louisiana.
Check out GreatLakesStakes.com for more industry coverage plus information on the new Michigan online casinos available today.