Caesars is radically changing its Michigan business model with its new Caesars Palace Online Casino. It’s designed to be a state-of-the-art tech platform and a strategy that exploits Caesars’ competitive advantage, including opportunities at its retail casinos and hotels.
Caesars is dumping its old Michigan casino, which was little more than an add-on to its sportsbook and investing heavily in the new Caesars Palace Online Casino brand. The previous standalone casino has already re-branded as the Tropicana.
The launch comes with an exclusive promo where new customers can claim a 100% deposit bonus of up to $1,250 plus a $10 sign-up bonus. The live/online integration is visible in the extra promo where if you place a $25 wager, you will get 2,500 Reward Credits. New customers can register for the welcome offer in minutes.
- Click on the links on this page to go to the Caesars Palace Online Casino registration page.
- Enter your personal details on the registration form.
- In the field provided enter our exclusive promo code BETMICPO
- Make your first deposit and you are ready to play.
We always recommend that this is the best time for Michigan online casinos players to visit the responsible gambling page and start using the tools Caesars offers to make sure you stay in control of your gambling.
Regular Promos Kick Off With Grand Draw to Win Luxury Cruise
There’s another promo you should opt into straightaway. The “Experience the Empire” promo follows the strategic theme of offering real life prizes for online play.
The Experience the Empire promotion is offering 10 lucky players a free cruise in a Club Balcony Suite on Norwegian Cruise Lines. There will be a prize draw to award the prizes. Tickets from the draw are handed out at the rate of one for every Tier Credit you earn while playing real money MI casino apps games.
Caesars Plans to Secure Position as a Top Online Casino Brand
Caesars is one of the U.S. online casino success stories. Typically, it is in third or fourth position in the states where it operates. That’s not good enough for Caesars.
“Players in North America deserve an online casino-first experience that treats them like royalty and that’s what we’ve brought to market with Caesars Palace Online Casino,” Matt Sunderland, Senior Vice President, and Head of iGaming at Caesars Digital, said in a statement.
“With Caesars’ unrivaled brands, IP, talent, and casino destinations, we can offer our players a true omnichannel gaming experience. Our newly developed Caesars online gaming platform and bonus engine perfectly tie online casino play and rewards to the world-class experiences that players can only enjoy at our many Caesars destinations nationwide.”
Other operators that have struggled to get traction in sports wagering (including Michigan betting sites) have refocused on the states where online casino is legal, such as Michigan. The recent deal between ESPN and Penn Entertainment sent a clear signal that the Hollywood Casino will soon be snapping at Caesars’ heels. They are on the record as saying that they want at least a 10% market share and they can only get that by taking customers from the top players like Caesars.
Will Caesars Palace Online Casino be a Game Changer
Caesars is trying to take advantage of its huge brand, financial muscle and the extensive range of land-based casinos and hotels to set itself apart from the herd.
Betting against Caesars is rarely a good idea, though they have tried several options for catching the market leaders BetMGM and FanDuel in the past. Caesars is enormous compared to the minnows in the market, but its competitors have very similar market characteristics: Big brands, top tech, financial firepower and brands that every American trusts.
The next couple of years will be an interesting corporate battle with online casino players as both the prize and the beneficiary of a competition in marketing spending. If you enjoy online casino games, you might as well open your own account and take the promo value while it’s going. The promo code with the best value in the market is our very own BETMICPO.
